Force Motors aspires high with its Force One SUV in India

Force Motors recently proclaimed the launch of its first passenger car in the India auto market. Force India will be launching a rugged SUV christened Force One to compete with the home grown SUV czar Mahindra and Mahindra. Force One is expected to fall in the price range of Rs14-16 lakh. Force One Suv in india is slated to launch this month only. If we compare Force One with other SUVs present in the Indian market, we will first have to take in consideration the brand value of these SUVs. Mahindra , Tata Motors and Skoda India have already carfted a niche for themselves in the SUV segment by rendering SUVs which have become very popular in the domestic market.

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So its the first problem that the company will have to face to fulfill its target of selling 4,000 cars in the the year 2011. The muscled car is supposed to be powered with a 2.2 L, 2200cc Daimler engine, capable to churn out a maximum power of 140 bhp at 3800 rpm and a maximum torque of about 310 Nm at 1750 rpm. This is much better than the Skoda Yeti which has 1798cc, 4 Cyls, in-Line, Tsi petrol engine but a bit lower than the Tata Aria with 2.2 L vtt DiCOR capable of producing 140 ps at 4000 rpm and 320 Nm of torque at 1700 rpm. The Force One SUV will have in it 5 speed manual transmission gearbox with power steering. This feature is common now-a-days in the cars in this price band.Force One in India will surely get benefit over Skoda Yeti with such engine specs but not over Tata Aria which has a better engine in it.The company ha snot revealed anything regarding the interiors and the features of the car by the company. But it is for sure that the company will provide more features and make this car more comfortable as compared to the other SUVs in India under the same price band. The major reason behind this is that the SUV will be manufactured in India only.

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Talking about the mileage the company has not claimed anything regarding this, but the person who buys this 14-16 lakh price tag SUV, will not have much effect on his or her pocket even if the car has a low mileage.The buyers of this car will also get the benefit as they will have no problem regarding the spare parts of this SUV, as the car will be manufactured in India, so the spares will be easily available in the country, until the company takes proper steps to supply the parts by opening outlets across the country.In India where the sales figure of the SUVs from the companies like Skoda, Mahindra and Tata are at heights, the company will have to bring something new in the car to beat the sales figure of other major SUVs and make a position for itself in the domestic market.

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