Ford Figos’ Rapid Sales

Ford India has started putting its best foot forward. The launch of its compact car Ford Figo is touching new heights of success every day. Ford is gaining all the attention in auto industry these days because everybody can see a rapid growth in its sale of Ford Figo.

In a short span Ford has delivered around 16,000 Figos and the company is really lucky to have 21,000 bookings on hand. It has been just 14 weeks of the new introduction and the company is all set to start its second shift from next month and this second shift means more production, more sales and of course, more success! The second shift will result in the increased capacity of 1.40 lakh units.
 
Michael Boneham, Ford India President and MD, who was giving the keys to the 1000th customer (MPL Ford Dealership outlet), said , We have crossed the total production figure of last year (about 30,200 plus units) a week-and-a-half ago. Our second shift will begin from July to respond to the significant demand,” .

Though the input costs are rising but still Figo is giving competition in the B-segment which is growing 35% on an yearly basis. Wagon R, Alto, Swift, Punto,Estillo, Beat, Polo, Spark,Micra and  i10 are some of the brands which are participating in this competition , pegged to be one lakh units. Boneham while talking about the success of the company said that localization has also helped a lot which has reached to the level of 85%.

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