Ford foresees India as small car and small engine center

Ford India made its debut in Indian auto market in late 1990s, after spanning its business in different nations such as the UK, the US, the Thailand and the Australia. Ford India tasted success in India after a long wait with the launch of Ford Figo last year. The small car helped the brand to rev up sales volume and building the brand image.

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However, Ford Figo proved to be a turning point in the history of Ford India as it enabled the company to establish its flagship in small car segment and ramped up the production to approximately 1 Lakh car units until todays date, in addition to this export count also followed an upward trajectory by exporting approximately 2000 cars in a month. The success that Ford Figo has earned for the company has  motivated Ford India to cater the needs of customers in small car segment as Ford India has realized the potential of small cars in Indian auto markets and in line with this Ford India is eyeing to launch eight cars on Indian shores by 2015.

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Adding further detail to the forthcoming launches, MD Michael Boneham said that these awaited cars are under production at Ford India's global R&D centres that span over Asia, Africa, South America, US and Europe. He further said that the swings in market clearly demonstrate that in upcoming 20 years 70 per cent of sales will be accounted from China and India and that too in small car segment.

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Michael Boneham also said that India is a diversified country with lots of different colors and taste, It is a resonance of Europe with a marvelous blend of languages, culture and markets. He further added that Ford India has realized the underlying diversities in the country and the varying requirements of the customers in different parts and the company is formulating strategies accordingly. In line with this, they have also shifted their headquarters in Gurgaon from Chennai as the growth potential in North is comparatively higher than South. This is witnessed by the fact that about 20% of sales alone come from National Capital Region (NCR). This may be attributed to the fact that people in North are more outgoing and extrovert than the people in South that love to live simple lives and are more conservative.

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Other than this, he said that the biggest lesson that the success of Ford Figo has taught to the company is that in India, people are more fascinated by the cars that offer more after-sales services and have high resale value and is a perfect pack of price and features.New Ford Fiesta is one of the most awaited sedan to be launched in India and  relevant sources have unveiled that Ford India is all set for Ford Fiesta launch by 14 July. Ford India is currently producing many cars under its portfolio such as Ford Endeavour, Ford Fiesta, Ford Figo and Ford New Ikon.

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