Mahindra First Choice inaugurates new outlet in Goa

Mahindra First Choice, a jointly owned venture by M&M, HDFC and a PE fund, which operates in the used car market, has inaugurated its new authorized dealership in the in Goa named as 'Delsco' at PBC Plaza, Near Nagoa Pirni Circle, Verna Salcette. Mr Ashesh Dhar, vice-president, Operations, Mahindra First Choice Wheels Ltd. inaugurated the dealership which is spread across an area of 1,900 sq. ft.

The Mahindra First Choice is among the leading players of the used car segment with about 125 dealerships spread across 80 cities of the country. To reach more and more buyers of this segment the company is planning to increase the number of its dealerships to 300 in the period of coming three years. Mahindra First Choice is growing at a very good pace with selling more than 18,000 vehicles in the current year.

While inaugurating the dealership, Mr Ashesh Dhar said that the Delsco is first-ever dealership of Mahindra First Choice in Goa. The size of used car market in Goa is approximately approx 9,600 per year and that of new car market is 13,500 per year. Goa thus has a huge growth potential and Delsco with their expertise in the region, coupled with our value proposition of trust, transparency and wide choice will ensure that Mahindra First Choice is well poised to tap the vast potential of the pre-owned car market in the region.