Maruti enters its name in the Guinness Book of Records

Maruti Suzuki India, a major car maker in the country, announced on Sunday that it has managed to enter its name in the Guinness Book of Records by organizing the largest-ever car parade of its most popular compact hatchback Maruti Swift in India. Maruti Suzuki has set a new Guinness Book of World Record by bringing together 342 Swift cars at a car parade in Gurgaon, company said in a statement. This world record is a testimony to the ever-growing popularity of the Swift. The new record is a victory for all the 4.5 lakh Swift owners, the statement added.

The sales figures of Maruti Swift has crossed the mark of 4.5 lakh units since its launch in India five years back. The company produces over 12,000 Swifts on a monthly basis at its facilities in Gurgaon and Manesar, still, the car is enjoying a high waiting period of 2 to 3 months.

In the initial year of its launch about 61,200 units of Swift were sold in India, which was much higher then the target company had aimed for it of 50,000 units. The Swift model is among one of the most sought-after models in not only India but also in many foreign markets including Japan, Europe. In the Denmark, Swift had topped the chart in year 2006, and is among top three since then.

In the list of largest vehicle parades ever held in the world, BMW has a unique record on its name, the company had organized the largest ever parade of gathering 1,450 units of Minis in London in year 2009, at the occasion of the 50th anniversary of this BMW-owned small car.

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