Mercedes may develop low-cost fuel efficient cars in India

Mercedes India, country's largest luxury car maker, is expected to roll-out a new cheaper and fuel efficient car, specially designed for the Indian market. The company believed to be developing a new India bound car at its Mercedes Front-wheel-drive Architecture (MFA) platform. The new Front-wheel-drive Architecture will possibly be implemented in company's high product range in the Indian market, as per reported by a leading auto-magazine in India.

The new technology will certainly help company in reaching-out more and more starting range luxury class buyers in India. It will also enable the company to roll-out fully featured cars at a very competitive price, which in turn strengthen its position in the Indian market.

Besides this, the company is also planning to launch a luxury SUV in the Indian market by year 2013, which will compete with popular cars like BMW X1 in this segment. The Mercedes Benz India sold 321 units in April 2010 taking the cumulative sales for January- April 2010 to 1603 units, accounted for a growth of 80% as compared to April 2009 and 69% as compared to Jan- April 2009.

Company's intensive customer engagements, aggressive product introductions coupled with deep network penetration and focus on customer delight have ensured that it is the preferred choice for luxury car aficionados. its sales numbers reflect its traction with the market, Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India said while releasing the sales figure of the month of April 2010.