Ford to elevate India production hub for small car

Ford is planning to elevate India as one of the strategic production hubs for small cars. In this line the company had earlier announced to invest $500 million funds injection in the country is on schedule. The new investment increases Ford's total financial commitment in India to more than $875 million. “Ford is arranging for funds on its own to make way through this tough time. Our presence in large markets like India and China are a comfort. When we launch the small car in India early next year, it will mark our entry into the mass segment and shore up marketshare,” Ford India vice-president (sales) Timothy Tucker said. Though Ford has been in India for nearly 15 years, it's delay in entering the compact segment has meant that it remained a fringe player.