Alfa Romeo 4C Revealed, to debut at Geneva Motor Show

Italian auto major, Fiat is all set to re launch its iconic brand Alfa Romeo with a new mid-engine rear-wheel drive coupe with two bucket seats sports car called the Alfa Romeo 4C. The car which is scheduled to make its debut at the Geneva Motor Show, has been revealed officialy ahead of that.

Designed by Alfa Romeo engineers and produced in the Maserati plant in Modena, the new compact supercar will be available for purchase in 2013, marking the return of the Italian brand to the United States and inaugurating Alfa Romeo's global growth plan.

The Alfa Romeo 4C derives directly from the concept which raised many eyebrows in wonder at the Geneva Show in 2011, so much so that it won three prestigious awards: the ‘AutoBild Design Award' (2011, Germany), the ‘Design Award for Concept Cars Prototypes' (2012, Italy) and the ‘Most Exciting Car of 2013' - ‘What Car?' (2013, Great Britain).

The acronym ‘4C' draws its inspiration from the brand's glorious past, projecting the values of technology and emotions into the future. Indeed, it refers to Alfa Romeo's great sporting tradition: the acronyms 8C and 6C in the 1930s and 1940s distinguished cars – both racing and road – fitted with the powerful ‘eight cylinders' and the innovative ‘six cylinders', confirming in its design layout and construction the goal of achieving the power/weight ratio of an authentic supercar, less than 4 kg/HP, yet focusing not merely on the maximum power delivered, but on limiting the weight to guarantee maximum agility and top performance. To this end, the Alfa Romeo 4C uses technologies and materials derived from super sports cars (including the Alfa Romeo 8C Competizione) – carbon fibre, aluminium, rear-wheel drive – and technologies from the latest standard models from Alfa Romeo, but updated to enhance the sports appeal of the new car even further. This is demonstrated by the new 1750 Turbo Petrol all-aluminium engine with direct injection, the sophisticated Alfa TCT twin dry clutch transmission and the Alfa DNA selector with the unprecedented Race mode.

The 4C's design immediately brings to mind some of the traditional iconic models which have left a significant mark in the history of the Brand. Above all others, in terms of dimensional and layout similarities, one stands out in particular: the 33 Stradale, a car that combined extreme mechanical and functional requirements with an essential style which ‘clothed' the engine and chassis appropriately with unmistakable Alfa Romeo treatments. The 4C has followed suit, and thus completes a journey which was embarked upon with the 8C Competizione, emphasising some particular concepts of the brand, such as compact size, dynamism and agility.

The elemental design and essential materials also distinguish the interior, which is all designed and built for maximum driving satisfaction. Specifically, the carbon fibre in the interior immediately stands out, used to make the central cell, which has been left in full view to enhance the sense of uniqueness, of technology and light weight.