Bridgestone inaugurates new 'Select Store' in Nashik

Bridgestone India Pvt. Ltd., has opened its third exclusive Select store- ‘Ashoka Tyres' in Nashik, Maharashtra. Inaugurated by Mr. Vaibhav Saraf, Sr. General Manager, Sales and Marketing, Bridgestone India, the store is located at No.2, Trishal Complex on the Nashik-Pune Road.

These Select stores is a part of Bridgestone's ‘Identity and Sales' retail philosophy adopted successfully across the world.

Speaking on the occasion, Mr. Saraf expressed, “We are pleased to launch the third Select store in Nashik that is customer-friendly, smart and stylized store equipped with a wide product range and modern services to offer. We seek to provide our customers with best-in-class products and services and look forward to a successful long-standing partnership. Select is an unique retail channel which promises customers an unique buying experience and enable customers to view tyres as a critical purchase item which ensures their safety at all times.”

Like any other exclusive showroom, this latest example will also help the customers to experience Bridgestone India's entire product and service portfolio, such as wheel alignment, balancing and changing facility.

“The Company's mission of ‘Serving Society with Superior Quality' is not only valid for our products, but also extends to Bridgestone's service standards which can be experienced at Select retail outlets, the company stated.

With a continuous expansion of Select outlets nationwide, the tyre major currently has over 360 such stores.