Carnation Auto Drives on SAP to Run-Better

Having opened 20 auto solutions hubs spread across 13 cities in just 20 months and with plans to continue expanding across the country, Carnation Auto needed a centralized IT system to consolidate data and provide accurate and real-time views of information across the company and its hubs. Working with SAP Business Suite software and the first implementation in India of the SAP® Dealer Business Management application from the SAP® for Automotive solution portfolio, Carnation has been able to leverage the multi-resource scheduling capability to manage its resources more efficiently, enhancing business visibility and accelerate future growth.

Along with SAP Dealer Business Management, Carnation has implemented a powerful combination of solutions from SAP AG (NYSE: SAP) that includes enterprise resource planning (ERP) software, SAP ERP Central Component. The company plans to expand and continue to invest in its SAP footprint in order to further its business strategy, enhance customer life-cycle management and achieve business outcomes.

“Carnation has the vision of setting new benchmarks in customer service and product offerings in the automotive service industry,” said Jagdish Khattar, Chairman and Managing Director, Carnation Auto. “We're accountable to every single customer, so finding an IT solution that allowed us to share information and connect with them at every level is very important. SAP Dealer Business Management allowed us to leverage our data and technology platforms to seamlessly meet three critical goals: internal management, operational and financial processes and operational efficiency — a key differentiator to suit our competitive business environment.”

“Our relationship with Carnation reflects, SAP's ongoing commitment to partner with customers and enable them to master business challenges in the rapidly changing automotive industry,” said Peter Gartenberg, Managing Director, SAP India Subcontinent. “The future of business environment is set to be crucially dependent on IT which can be vital in making the right decisions. With our proven expertise in the automotive industry, SAP will equip customers, including Carnation, become the better-run businesses in the country.”