Datsun shares a glimpse of its first model

Datsun today revealed sketches giving a preview of the first new generation Datsun car, which will be unveiled at a world premiere event in New Delhi, India on July 15th, 2013.

The car will be the first product aimed for the Indian market – and the first of the future Datsun model line-up to be launched from 2014. The premiere event will not only unveil the new model, but also introduce the Datsun brand whose return to the market was announced in March 2012. It marks a significant milestone and a new chapter in the history of this legendary brand aimed for high-growth markets like India, Indonesia and Russia in 2014 to be followed by South Africa later in the year.

Although Datsun models will be individually developed for different markets, the concept will follow a common inspiration. All future Datsun models will offer up-and-coming customers in high-growth markets an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price with a competitive Total Cost of Ownership. These product values will be supported by Nissan Motor Company’s experience as a global car manufacturer and technical expertise for local optimized solutions.The 21st century Datsun will deliver a rewarding brand experience with no compromise in terms of accessibility, reliability and durability – the values deep routed in the Datsun heritage.

“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced”, said Vincent Cobee, Head of Datsun.

Datsun is also launching a new website which goes live on July 1st, 2013 at 5 pm JST.  Brand and product information will be available after July 15th.