Hamilton to Drive in his Vodafone McLaren Mercedes MP4-27 car on Marine Drive

Vodafone India will speed up India by offering motor-racing enthusiasts their first street racing experience. Motor racing fans and loyal customers of Vodafone will witness Lewis Hamilton burn rubber in his Vodafone McLaren Mercedes MP4-27 car on Sunday, September 16, 2012 (evening) at Marine Drive in South Mumbai, just a week before the Singapore Grand Prix 2012 night race. Lewis will enthrall the crowd driving in his Vodafone McLaren Mercedes MP4-27 car along the curves of the brilliantly illuminated Queen’s necklace (Marine Drive) that will be made to look like a Formula 1 race track complete with grand stand and pit garage.

Some lucky customers will have the privilege of riding with Lewis Hamilton and a chance of visiting the pit garage to see the technology behind the team, powered by Vodafone. Vodafone is the ‘Title sponsor’ and 'Official Total Communications Partner' of the Vodafone McLaren Mercedes team since 2007. Says, Marten Pieters, MD & CEO, Vodafone India, “Vodafone shares an exclusive relationship with McLaren Mercedes which gives us access to the team, the drivers and other assets which enables us to provide our customers unique content and enjoy great experiential events and promotions.

Our activities in India are an extension of this association. I am very excited that we can bring world known megastars like Lewis Hamilton to India. The street race experience in Mumbai is an exclusive event that happens so far only in Monaco and Singapore. We are very happy to bring our customers to get closer to this action.” An excited Lewis Hamilton, said, “I am simply overwhelmed by the incredible excitement shown by the people of India. I had a wonderful experience in Bangalore last year and this year I am hoping that the excitement will be faster, smarter and better in Mumbai.”

Vodafone India also launched the second season of Vodafone Drive into the Big League. This initiative gives one lucky SME the opportunity to take center stage with their logo on the Vodafone McLaren Mercedes cars at the second season of the formula one motor racing event in Delhi. The winner of this unique initiative will be announced days before the start of the Indian Grand Prix weekend (Oct 26-28., 2012) in Delhi.