Jaguar Land Rover in India Supports Elephant Conservation Project

Jaguar Land Rover sponsored the 'Emeralds for Elephants' initiative which culminated in a jewellery auction to raise funds for elephant conservation in India.The auction was conducted to raise funds to establish a wild life corridor so that elephants can follow migratory routes and minimise human elephant conflict. Madhuri Dixit and former England cricketer David Gower both attended the event on Friday 14th October at the Taj Mahal Palace in Mumbai, to provide their support for the initiative.Mr Rohit Suri, Head of the Premier Car Division at Jaguar Land Rover India said:

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"Jaguar Land Rover is pleased to be associated with the 'Emeralds for Elephants' initiative, as we view this as an extension of our role in working with the world's top humanitarian and conservation organisations. Jaguar Land Rover is committed to corporate social responsibility, environmental awareness and sustainability and this penetrates in all aspects of our business. The 'Emeralds for Elephants' initiative helps to raise awareness and funding for a very worthwhile cause and we are grateful for the opportunity to participate and support these activities in India."