McLaren all set to Celebrate its 50th Anniversary

The UK based McLaren Automotive has announced its plans of celebrating its 50th anniversary on 2nd September 2013. Started back in 1963 as Bruce McLaren Motor Racing ltd, the company will use a 50th anniversary logo on everything including the new MP4-28 Forumla 1, its shirts and t-shirts to celebrate its legacy. FYI MP4-28 is all set to make its debut on January 31st.

The company seems in mood to make the event big, it says, "From the McLaren 50 logos we'll proudly sport on our team shirts, through our specially commissioned heritage video features, to the launch of our new MP4-28 Formula 1 car with Jenson Button and Sergio Perez on January 31st, every lap, every corner, every mile and every road we take will be an opportunity to revel in McLaren's present while recalling our 50-year past."

Ron Dennis CBE, executive chairman, McLaren Group and McLaren Automotive, said: “McLaren's history is long and storied, but McLaren's legacy is harder to define – and that's because it's still being vividly written every day by the dedicated men and women who work at the McLaren Technology Centre.

“Bruce McLaren wrote the beginning of the story, and the legend is going to continue for many years to come. I'm only a chapter, not the book, and I want other people to come in and write their own chapters as time goes by.

“This is a book that's still being written, and that, perhaps, is the greatest legacy of McLaren.”