Mercedes-Benz India Opens India's Largest Luxury Car Showroom

Mercedes-Benz India has inaugurated India's largest luxury car showroom, at South Delhi, creating a new paradigm in the luxury car buying experience in India. This Flagship Store by TT Motors is spread over 60,000 sq. ft area, and is the largest luxury car dealership in the country by any luxury car manufacturer. The Flagship Store was inaugurated by Mr. Eberhard Kern, Managing Director CEO, Mercedes-Benz India, Mr. Ravi Talwar, Chairman, TT Motors and Mr. Vidur Talwar, Managing Director, TT Motors. This one of a kind luxury car showroom presents the discerning Mercedes-Benz customers a fascinating experience of automobile retail and sets a new benchmark in terms of luxury, opulence and sophistication befitting the buyer of the Three Pointed Star.

Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India: “Mercedes-Benz's driving force has been the quest for defining newer benchmarks for the luxury car segment in India, together with the commitment to create fascination and unparalleled levels of luxury for our discerning customers. The inauguration of the Flagship Store is a testimony to this fact. It personifies brand Mercedes. This Flagship Store is the largest luxury car showroom in India today, and underlines our passion and deep commitment in giving the ‘Best or Nothing' experience to the customers.” Mercedes-Benz Flagship Store is spread over a total area of 60,000 sq ft., strategically located on the emerging auto hub of Delhi NCR at Mathura Road and is well-connected to the upmarket areas of the city. The flagship store has been created with an investment of Rs. 70 crores.

The Flagship Store has been conceptualized and created in a manner which will provide a fascinating ‘Mercedes-Benz experience' to the customers. Providing an exclusive car buying experience, the numerous facilities at the new Flagship Store includes an exclusive plush customer lounge, Café-Mercedes, along with the display of the full range of the exotic Mercedes-Benz cars, including the performance cars and powerful AMG range of cars. The Flagship Store has a team of about 90 committed, qualified and hand-picked personnel who will take care of the requirements of the customers, making the vehicle purchase experience for the customer, a truly delightful one. The Flagship Store also has an exclusive facility dedicated to Mercedes-Benz's Pre-Owned car business, Proven Exclusivity.

Mr. Ravi Talwar, Chairman, TT Motors “The Flagship Store of Mercedes-Benz is a glowing tribute to our esteemed customers and to the long standing association of TT Motors and Mercedes-Benz brand. It signifies the immense customer confidence that TT Group enjoys built on the solid foundation of strong market understanding and customer goodwill, which we have created over the last two decades. From a small show window at Connaught Place to the largest luxury car showroom in India, TT Motors' journey with Mercedes-Benz India has been momentous and we are committed to the brand and to our customers in creating fascinating experiences going forward. For TT Motors it is an honour to be associated with the prestigious Three Pointed Star and I am extremely delighted to present the Flagship Store to our auto aficionados in Delhi NCR.”

Remaining confident of its robust growth and having invested more than INR 550 crores through it's dealer partners, Mercedes-Benz India will further strategically expand its footprint in the dynamic Indian market. The company inaugurated 6 new touchpoints in Tier II Tier III cities in 2012. The inauguration of the Flagship store is yet another step from Mercedes-Benz India towards creating elements of fascination through its various avant-garde events and engagements for its customers and brand enthusiasts.