Mercedes-Benz looking forward to expansion in India

The Mercedes-Benz is going full throttle and launching one new product after the other in the Indian car market. The company is also going full swing with its expansion plans and is busy reaching out to as many people as possible. Mercedes Benz launched a new petrol variant of its entry-level C-Class sedan in India. The new Mercedes C-class is priced at Rs 28.44-lakh. This C-Class sedan is powered with the latest CGI technology, which uses a direct injection engine with spray-guided combustion process and this all new 1,796CC, C 200 CGI will replace the old C-Class, which runs on Kompressor technology. The new technology engine can run on high excess air and, thus, offer better fuel efficiency.

As a step to tap the ever growing Indian car market the company is planning to expand its distribution network further. The cities that recently got new Mercedes dealerships include Surat and Goa. But this is not all, according to Aulbur the company would be adding two more dealerships in Indore and Bhubhaneshwar. According to Wilfried G Aulbur managing director and chief executive officer, Mercedes, “We are investing across the country and are expanding our reach, Mercedes-Benz India's.”

It seems that India is totally out of recession and in the first four-months of 2010 the market grew by 60 per cent and the company by 70 per cent.