Winning customers' trust is utmost: Karl Slym
Published On Jun 20, 2009 02:03 PM By Vikas
- 922 Views
- Write a comment
Winning customer's trust is utomst for General Motors India president and Managing director Karl Slym. He said that to win trust of customers the company will spend heavily on advertisement campaign. Mr Slym added that after the bankruptcy of the parent company, it is mandatory for the Indian arm to rebuild its brand name among the customers. Our vendors, suppliers, dealers and all our associates are with us. We are now devising new campaign to convince our customers - 'There for you, there for India', he said. He said GM has designed its latest commercial in order to showcase its commitment towards Indian customers. The managing director himself features in these commercials promising 3-years/1 lakh km warranty on Spark variants. Being head of GM India, I volunteered to make warranty promise to our customers. It has a big impact on customers' minds, he said.