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Arvind Saxena to Join Volkswagen India?

Modified On Jul 23, 2012 04:00 PM By Ritesh

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We recently brought to you the news of Arvind Saxena bidding adieu to Hyundai India. Now we hear that he has been asked to join in the Volkswagen Marketing team. Arvind Saxena was leading the Hyundai Marketing and Sales team as their Director. Neeraj Garg, the Director and Member of the Board for Passenger Car Division, Volkswagen India, has supposedly stepped down as well, declining the promotion that he was offered in China, and Arvind Saxena is to step into his shoes.

There were reports that Neeraj Garg’s position might be filled by Maruti Suzuki CGM marketing, Mr Shashank Srivasatava. There are no official comments disclosed yet by Volkswagen on the same yet. Back at Hyundai, Rakesh Srivastava, who joined as the VP, National Sales, is expected to take Saxena’s responsibilities for now. Volkswagen has been in news for their upcoming Volkswagen Up!. The new CEO, Gerry Dorizas is looking at aggressive marketing to get the Volkswagen sales back with their cars like Polo, Vento, Passat, Beetle etc. In comparison to their subsidiaries like Audi, Skoda etc have been rising marginally where as the sales for Volkswagen are slowing down.

As for Hyundai, the sales are quite decent with their i20, i10, Eon etc. The Hyundai Fluidic Elantra is expected to come in anytime now. 

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