Audi India joins hands with Delhi Couture Week 2013

Audi, the German luxury carmaker, has announced its participation at Delhi Couture Week 2013 as the Associate Partner for India's leading fashion event to be presented by best Indian designers. The Delhi Couture Week 2013 will be held at the Taj Palace Hotel, New Delhi from 31st July - 4th August ’13. The partnership comes in association with Fashion Design Council of India (FDCI).

“Audi has a strong connection and competence in style and design worldwide, which is clearly stated by the successful models introduced by Audi over a period of time. We are very happy to partner with FDCI for the Delhi Couture Week 2013. Our latest all-new sporty line as part of the Audi 2014 Autumn Collection- Audi R8 V10 plus, Audi RS 5, Audi S6 and Audi TT is designed to be the trend-setter this season. These models not only underline our extraordinary expertise in design and lifestyle but also clearly establishes us as a performance leader.” said, Mr. Michael Perschke, Head, Audi India.

While beauty of design and an exceptional commitment to quality are cornerstones of the partnership between Audi and FDCI, there is a larger synergy between the realm of ultra-luxury couture and Audi’s upcoming 2014 Autumn Collection. As India’s number one luxury car manufacturer, Audi’s involvement with the event will further enhance the prestige of India’s leading couture event.

Announcing the association, Sunil Sethi, President, the Fashion Design Council of India said, “We are very excited to announce our relationship with Audi India as Associate Partner for the PCJ Delhi Couture Week 2013. They are clearly the No. 1 in their industry like our other stakeholders. This association is truly a celebration of luxury in India.”

The guests at the event will get an exclusive preview of Audi’s specially designed brand identity for its much-anticipated innovations for its 2014 Autumn Collection. A strategic association with the very talented designer Varun Bahl will further reveal what Audi enthusiasts can expect from the carmaker in the coming months.

Varun Bahl’s show will be presented by Audi on Friday, 2nd August at 9:30 pm. Audi’s iconic cars will be also showcased for the duration of the five-day event.