Audi India registers a remarkable growth of 104 percent in August 2011

Audi, the German luxury car manufacturer, recorded yet another impressive performance with a sale of 510 cars in August 2011 (August 2010: 250 cars). For the period January – August 2011, the company sold 3655 cars, a growth of 95 percent over the same period last year (Jan – Aug 2010: 1876 cars).

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“We are delighted with our outstanding sales performance in India this year. India is an important market for Audi worldwide. Having recorded 95 percent growth for the period Jan-Aug this year, India is well ahead of other growth markets for Audi globally, and we are confident that we are on track with our vision of being the No.1 luxury car manufacturer in India latest by 2015. The recent launch of the all new Audi A6 will play a very important role in strengthening our position in the luxury limousine segment and the new Business Edition Audi Q5 will further consolidate our leadership position in the luxury SUV segment in India. Currently we are benefiting from strong global image, a remarkable product portfolio in regards of progressive design, sportiness and performance paired with very efficient engines and a very attractive franchise which allows us to choose the best dealer partners in the industry. This allows us to defend our No. 1 position in China and Europe and makes us the fastest growing luxury brand in India.”

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“The upcoming Frankfurt Motorshow, with an unseen presence of the Audi stand in our 102 years of history, will show the competence of Audi in fields of lightweight, e-mobility and design and we are proud that all our dealer partners will join us there. While other players in the Indian market are currently reviewing their targets downward, we are confident, that we will exceed our set target of 5,000 Audi’s this year.” said Michael Perschke, Head, Audi India.

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Audi has embarked on an expansion strategy in India. The brand is focused at strengthening its national footprint to 25 dealerships by the end of 2012 and further enhancing its product portfolio in 2012 with e.g. the Q3 which is currently being introduced in Europe. In addition, Audi India and its dealer partners aim to hire at least 600 employees by the end of 2012. Furthermore, together with Volkswagen Group India, Audi India is strengthening its commitment of developing young talents through 3 regional technical education centers, where the first center was recently opened in Chandigarh. For university students and young professionals, Audi is partnering with the future of change initiative and is sponsoring 2 contests within India Future of Change, one being a Business strategy contest and another being an Automobile design contest.

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“It is our responsibility as a globally successful brand, not only to market our brand and products, but also to share and give something back to the Indian society. Therefore the opening of technical training centers to develop young technically skilled talent, who will choose a future career in the automotive retail world, is one part of our group contribution. Giving students the chance to compete via the India Future of Change contest is another opportunity to demonstrate the strength of India’s upcoming generation not only in India but also abroad”, said Michael Perschke, Head, Audi India.

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This year the company opened showrooms in Chennai, Delhi and Ludhiana, with Surat to follow soon. Further developments planned in Coimbatore, Delhi West, Indore, Lucknow, Nagpur and Mumbai South.The year 2011 saw the launch of a slew of class-defining models from Audi in India beginning with its flagship Audi A8 L, followed by the super sports cars, Audi R8 V10 and Audi R8 Spyder, the design marvel, Audi A7 Sportback, the high performance, Audi RS5 Coupé. Audi continues to be the market leader in the luxury SUV segment in India with its Q5 and Q7 and in the super sports car segment with its R8.  “Given the commitment of our dealer partners, the encouraging response from our customers to our progressive product line and the overwhelming response to our recruitment drive, I am confident that this year will be a defining year for Audi in India”,  added Michael Perschke.

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Globally too, Audi is the No.1 premium car brand in Europe and China and is the fastest growing luxury car brand in USA and India. While China has overtaken Germany as the single biggest market for AUDI, the brand is in the process of deploying some proven strategies from China to the Indian market, such as the product offensive, qualitative network growth and strong brand building process.The Audi model range in India includes Audi A4, the new Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5, the super sports car Audi R8 and Audi R8 Spyder available at Audi dealerships in: Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and very soon Surat.