BMW Group posts its best April sales ever; BMW i8 global launch campaign begins in May

BMW Group has had the best ever April ever with a total of 162,093 BMW, MINI and Rolls-Royce brand vehicles delivered, posting a rise of 4.3% over the same month last year (155,427 units in April’13). The company also posted a year-to-date sales growth of 7.5% with 649,118 vehicles delivered in the first four months of the year (prev. yr. 603,631).

“The BMW Group achieved record sales in April, keeping us on track to achieve our aim of delivering our best ever year with more than two million vehicles sold in 2014”, said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “I am particularly pleased that sales of our new BMW 2 and 4 Series cars are developing well, proving that these brand new models are appealing to our customers”, Robertson added. The BMW Group will launch a total of 16 new or revised models this year.

BMW delivered a total of 140,840 vehicles with a 7.8% growth and posted a year-to-date climb of 11.2% with 569,100 units. While the BMW 2 Series that has been in dealerships since March posted 5,000 deliveries, the BMW 4 Series, which was launched in the market last October, put on a total of 25,859 in the first four months of the year. Sales of the BMW 3 Series, 5 Series and 6 Series sold a total of 153,623 units, 122,510 units and 9,999 units respectively.

Under the X models, the BMW X1 posted 11.8% growth in the first four months of the year with 55,342 units sold, BMW X3 grew 9.8% with 53,098 vehicles and the new BMW X5 rose 20.8% with 42,753 vehicles sold.

The BMW i3 posted a strong 1,000 deliveries in April, bringing total sales for the year-to-date to 2,996. BMW Group has also announced that it will begin the global launch campaign for the new BMW i8 in May with the focus of the campaign being the ground-breaking idea behind the BMW i8.

Dr. Steven Althaus, head of BMW Brand Marketing and BMW Group Marketing Services: “We deliberately decided on a campaign that tells of the genesis of the BMW i8 – a journey from the impossible to the possible. Visuals showcase the beauty and power of the BMW i8 in pure, genuine, intense images, which give the campaign greater, more iconic impact.”