Cars In Demand: Maruti Dzire, Honda Amaze Top Segment Sales In January 2019

Modified On Feb 11, 2019 12:19 PM By Dhruv

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After taking a hit in December 2018, the first month of 2019 sees an increase in sales figures for all manufacturers that are active in the sub-4 metre sedan segment

After seeing a drop in sales figures in December 2018, the Maruti Suzuki Dzire has managed to bounced back in January 2019.
The Honda Amaze witnessed increased demand with a 43.41 per cent month-on-month growth.
Tata, the only manufacturer to have two cars on the list, managed a cumulative sales figure of 2,927 units.

Having got our hands on the sales figures for the month of January 2019, it’s time to analyse the biggest winners and losers in the sub-4 metre sedan segment. While the rankings pretty much remained the same, all manufacturers witnessed a growth in sales figures.

Tata Tigor

Sub-compact sedans
	January 2019	December 2018	MoM Growth	Market share current(%)	Market share (% last year)	YoY mkt share (%)	Average sales (6 months)
Maruti Suzuki Dzire	19,073	16,797	13.55	55.48	63.34	-7.86	19,600
Honda Amaze	7,981	5,565	43.41	23.21	7.97	15.24	6,998
Hyundai Xcent	2,121	1,723	23.09	6.17	9.45	-3.28	3,095
Tata Tigor	2,365	1751	35.06	6.88	8.91	-2.03	2,115
Volkswagen Ameo	734	715	2.65	2.13	3.1	-0.97	772
Tata Zest	562	529	6.23	1.63	3.64	-2.01	980
Ford Aspire	1,539	1,497	2.8	4.47	3.56	0.91	1,550

Takeaways

Demand for Dzire on the rise: After a dip in average sales figures in the month of December 2018, which resulted in its month-on-month growth to dip below zero, the king of the ring seems to be rising up the popularity chart once again after managing to find 19,073 homes in January 2018.
Amaze builds on incredible performance: The Amaze has been doing well in recent months and and though December 2018 saw a negative month-on-month growth, the January 2019 figures suggest that it was only because buyers wanted to wait till 2019 to get the current year’s model. While it is no way near to catching up with the Dzire, the numbers do tell an impressive story.
Hyundai Xcent sales continue to fall: While the Xcent bettered its sales from December, one look at its average sales in the last six months will reveal that its sales figures continue to fall.
Tata Tigor and Ford Aspire maintain their numbers: Both these sedans managed to find more takers than they did in December 2018.
Volkswagen Ameo and Tata Zest continue subpar performance: The Ameo and and the Zest continue to find less than a thousand buyers each month. While this is not a big concern for Tata as the Zest is quite outdated and not its only offering in the segment, it does not reflect really well for Volkswagen.