Citroen Enters Pre-owned Car Business In Partnership With CarDekho

The French carmaker, whose first model in India will be launched in 2020, is venturing into the used car market in India with one of the country’s biggest automotive research portals

Citroën, part of the Groupe PSA headquartered in France, has announced that it is entering the pre-owned car business in India in partnership with CarDekho. The two companies have signed an MoU to develop a seamless AnyTime, AnyWhere, AnyDevice, AnyContent (ATAWADAC) digital experience for used car customers in the country.

Citroen, which announced its entry into the Indian car market earlier this month, plans to launch four models in the country in the next four years. The company will start its product offensive with the launch of the C5 Aircross, its flagship SUV, in 2020. It also plans to manufacture the car in India and introduce it in other markets later. Following this, Citroen has plans to launch one new model every year.

CarDekho is one of India's biggest research platform for car buyers, offering everything from expert reviews, detailed specifications and prices to in-depth comparisons and videos of vehicles sold in India. The company -- which also owns the enthusiast-oriented website ZigWheels, the bike-only BikeDekho, pre-owned only Gaadi.com and YouTube pioneers PowerDrift -- is the flagship product of GirnarSoft. It was founded by brothers Amit and Anurag Jain, and is headquartered in Jaipur, India. The company also has a presence in international markets under the brand names of ZigWheels and OTO, covering countries such as Malaysia, the Philippines and Indonesia.

Also read: Citroen C5 Aircross To Launch In India By 2020

Commenting on the new partnership, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “With the launch of the Citroën brand in India, we are planning to reinvent automotive distribution with omni-channel customer journey to deliver ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) experience to customers. The key to successful digital transformation for a car manufacturer is to offer seamless and personalised digital sales and services for the customers. Pre-owned cars are a mobility solution for many customers in India, and we will expand our presence in the market to achieve the ambition of becoming the customers’ preferred mobility solution. We are confident that in CarDekho, we have found a strong, dynamic partner to provide a value proposition for the customers in the Indian pre-owned car market."

Sharing his views on the partnership and pre-owned car business, Mr. Amit Jain, CEO & Co-founder, CarDekho, said, “CarDekho is one of the most trusted and widely used platforms in the world, with an unrivalled offering of personalised services for buying and selling used cars in total security and at the best price, thus guaranteeing complete satisfaction to the customers. The pre-owned car market is tipped to grow rapidly in the next few years. We are proud to partner with one of the most prominent French automobile companies and together, we will ensure that the ATAWADAC experience is delivered to our customers, looking for the best solutions in the pre-owned car market.”

Along with Mr. Roland Bouchara and Mr. Amit Jain, Mr. Joel Verany, Vice President Sales & Network Development, Citroën India, and Mr. Abhishek Gautam, COO Auctions, CarDekho, were present at the event to launch the partnership between Citroën & CarDekho.

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