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Fiat India launches special ‘AFFINITY’ program for Doctors

Published On Aug 16, 2011 10:55 AM By CarDekho

Fiat India Automobiles Ltd launches special affinity programs for health care professionals. The program will commence from august to september when professional can claim the permissible depreciation. Under this program healthcare professionals can enjoy an total benefit of Rs. 12,000/- on the Linea Rs.9,000/- on the Punto and can also participate in the ongoing promotions. This program also includes attractive exchange package where in the old car value would be set off against the purchase of new cars.

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In addition to this Fiat has introduced home test drive services for doctors in its ‘affinity program' to felicitate easy buying without hampering their busy schedule. Healthcare professionals like doctors require 24X7 connectivity with their patients and hence Fiat's blue me feature enables them to consult patients while on the move.

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Speaking about the initiative, Mr. Ravi Bhatia, VP-Business Development, FIAT India said, “Fiat has been present in India since a decade and is committed to Indian consumers. Fiat has identified doctors require comfort and reliable customer service round the clock. Hence with this initiative we aim to appreciate their services to the community and make their lives easier.” The Fiat Linea diesel offers great styling, elegance, economy befitting the doctor's profile and takes care of their extensive daily running with added advantage of the Fiat's multijet diesel technology.

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asheesh khare
Aug 16, 2011, 12:29:25 PM

need to work for mass customer. onlhy by giving offer for doctors fiat will not get anything. though offering grea cars fiat unable to sell as hot cake due to its failed marketing strategy

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