Force Motors Coming with Full Force

The Indian Auto giant, Force Motors Ltd seems to be working very hard on both its passenger and commercial vehicle segment. As per the word on street, the company is planning to set up a new plant to expand its small commercial vehicle range and will do a Pan-India brand building exercise. On the other hand, the company is all set to launch its maiden SUV Force One in 4x4 + ABS option targeting the urban buyers.

Force is now willing to offer a range of 0.5-tonne to 1.5-tonne carriers and to make it possible they certainly need a new plant. Except this, they are also planning to open their dealerships in five metro cities in the first phase, however the official announcement on the same is yet to come.

If reports are to be believed, Force Motors is now planning to come up with an MPV, which will be built on the Luxury Mercedes Van, Viano and is likely to built at company's Pithampur plant, which is under-construction at the moment. The MPV is expected to be launched by the end of 2013.