Google study concludes Maruti Suzuki as most searched car brand

According to Google India study it has been reflected that the favorite car maker among the potential buyers looking for online information is Maruti Suzuki India. Google study conducted on 'The Role of the Internet in Automotive Buying' showed that 56per cent searched for Maruti Suzuki before buying a car while 33 per cent bought the vehicle after the online search. Maruti Suzuki is followed by Honda with 46 per cent respondents agreeing that they searched information on the Honda models and 17 per cent respondents said that after the online research they bought a Honda car.  Tata Motors grabbed third position with 43 per cent search which is followed by Hyundai, Ford and Toyota.

Narasimha Jayakumar Google India Business Head told reporters about the study that the results help them in understanding the psyche of the consumers. This study also helps them to give input to the auto companies on what the consumer is actually looking for. The study also showed that about 81 per cent people searched for the brand name online while planning to buy a new vehicle and the model name came out to be on second priority. Also 27 per cent people searched online for offers and 25 per cent searched for dealers.