Happy Pocket Service - Ford's latest after sales initiative

On receiving an unprecedented response on their latest Figo Concept, Ford India recently announced a unique after sales initiative called "Happy Pocket Service". What it aims to provide is a unique experience of owning Ford vehicles not just in terms of after sales services but also the cost of spare parts which remain a prime concern for the Indian consumer. A levied price of Rs 2.199, PK Umashankar, Vice President, Customer Service Operations, Ford India explains the USP's of this initiative.  

“Enhancing the ownership experience is an intensive and continuous process and a strategic imperative for Ford India. With the launch of Happy Pocket Service, Ford has done something that nobody has attempted before i.e. commitment to price transparency, value and quality,” said PK Umashankar.    

Available with a dealership network of 274 outlets in 146 cities across the country,  the initiative informs the user of cost effectiveness just not in terms of price but also the number of times that a component is replaced in your vehicle. Therefore what one gets is a detailed report card mentioning items such as replacement of oil filter, sump gasket, use of high grade semi synthetic engine oil and Ford genuine parts along with labour charges and car wash.   

“Ford’s Cost of Ownership vision is three-pronged and focuses on enhancing the ownership experience via use of efficient technology and parts design, service innovations and network expansion. Our superior engineering of long-lasting schedule maintenance parts compared to competitors is what helped us deliver price transparency through Happy Pocket Service.” adds Umashankar. This is evident particulary in the case of Ford's EcoSport, which offers a unique front grille. As the per the American manufacturer the grille comprises of many parts which constitutes to its overall look. In case of damage, the part which has been impacted can instantly be removed at an authorized dealer thereby reducing the cost of replacement. This show the clever thinking attitude on behalf of the manufacturer to avoid hassling the end customer with escalated repair bills.   

Besides this, he also stressed shared other initiiatives being undertaken by the company that include things like Pan-India Roadside Assistance, 90 minute-Quick Service Bays, Mobile Service Vans to name a few.