India most important market for Rolls Royce

Rolls Royce Motor Cars, the UK-based marque of luxury automobiles, sees India emerging as its most important market in the next five to 10 years, and is looking at using parent BMW’s supplier network in India to source components.
Tom Purves, the CEO of the a big name as Rolls Royce, believes that the company sells cars on the basis of pre-determined quotas in low-volume markets has lots of potential in India which is the second-fastest growing economy in the world. This will prove to be great for the cmpany especially in coming next 5-10 years.
They are shifting market for his cars from the West to the East with markets such as India and China contributing more to its growth. Rolls Royce cars are custom-made at its Goodwood factory in the UK, and the talk of sourcing components from a foreign country is a first for the car-maker.
“We’re open-minded, and being within the BMW group network, we have access to all the purchasing power the group has and engineering opportunity that exists,” Mr Purves said.
In the long term, India represents a phenomenal business opportunity because  globally the company has seen a 25% dip. Once the brand new Ghost slides into the Indian market next year, the tally is expected to hit 50. The Ghost, to be priced Rs 2.7-3 crore, will be formally launched at the Frankfurt Auto Show this year, and bookings in India will kick off in autumn. Delivery of vehicles will begin in spring 2010, when the car will be formally rolled out in India.

Rolls Royce, which was a core part of India’s princely past, revived its presence into India in 2005 and was surprised when sales hit around a-car a-month beating expectations by miles. Although the company admits it benefited from its Indian heritage, it’s now clear it wants totarget the “New Maharajas — The Kings of Business”, clearly the top corporate professionals.
The personalised touch appeals to their sense of style. That explains why these beauties are zipping off the showrooms in India. Despite the fact that they cost a bomb.