Jaguar Land Rover Records Its Highest Ever Annual Sales

Jaguar Land Rover (JLR) has recorded a sales figure of 5,21,571 units in the recently culminated fiscal year, equating to a growth of 13 per cent. Courtesy the introduction of all-new models such as the Land Rover Discovery Sport, Jaguar XE and new XF - the figures for Jaguar are soaring.

This is the first time the company has crossed the half-million sales barrier and while raw numbers paint a bright picture, the company’s profits have actually dropped. JLR’s pre-tax profit figure dropped to £1.56 billion (approximately Rs 15205 crore) from £2.6 billion (approximately Rs 25342 crore). The revenue took a dip post the Tianjin port explosions that resulted in damages amounting to £157 million (approximately Rs 1530 crore), including around 6,000 cars that had to be scrapped. The company also recalled several cars in the USA to fix the defective airbag inflators supplied by Takata, resulting in an additional expense of £166 million (approximately Rs 1618 crore). Sales in China also witnessed a slowdown.

The British carmaker will however, continue its investment offensive. This year, the company plans to invest in the region of £3.75 billion (approximately Rs 36551 crore) to develop new models, introduce new technologies and expand its global production capacity.

Dr Ralf Speth, Jaguar Land Rover’s CEO said "Jaguar Land Rover has produced and sold more cars than at any time in our history. We are now the largest automotive manufacturer in the United Kingdom and our vehicles have received more than 140 awards across the range for design, technology, safety and environmental sustainability.”

JLR is currently the largest automobile manufacturer in the UK and generates over 80 per cent of its revenue from exports. The company is banking on all-new models like the Jaguar F-Pace and the Range Rover Evoque convertible to drive in more numbers this year.