Jaguar owner satisfaction improves under Tatas leadership

According to a recent survey of about 3,896 Jaguar owners in the UK by WeLoveAnyCar.com, interesting results have surfaced. A staggering 80 percent Jaguar owners have responded that the brand had ‘improved’ or ‘massively improved’ in the last three years under Tata. As a whole, 32 percent Jaguar owners rated the brand 10 out of 10, with 84 percent rating the company 8, 9 or 10 out of 10. A few of the owners also state that they want an all-electric Jaguar model. The Indian market has responded very well for Jaguar as well. Last month Jaguar reported a growth 17 percent, with sales of 5,511 units. Also they continue to expand their footprint in the country with their recent dealership inauguration in Chhattisgarh.

Ever since Tata acquired Jaguar, 44 percent owners thought it would mean a ‘better future’ for the British brand, 32 percent said the vehicles are now ‘better cars’ and 22 percent suggest that the brand has a ‘better range’ now. Jaguar dealers are clearly helping the luxury car company’s cause with 67 percent rating the last dealer they visited 4 or 5 out of 5.  46 percent said they felt ‘welcome,’ 33 percent ‘comfortable’ and 26 percent ‘appreciated.’  Jaguar owners were also happy to recommend their dealer but, tellingly, only 44 percent of them had their car serviced there ‘all the time’.

Among the older age profile of the Jaguar owner, 12 percent have shown in their interest that they would be interested in buying an all-electric Jaguar with a range of 480 kilometres and 26 percent would seriously consider buying one. The WeLoveAnyCar.com site regularly collects owner views for all makes and models. The Jaguar marquee scores high with an ‘overall rating’ of 4.34 out of 5 which combines ratings given to ‘comfort,’ ‘reliability,’ economy and a series of ratings helping users of the site assess owners’ opinions on how ‘great to drive’ and ‘exciting to drive’ a Jaguar is.  Jaguar has a ‘recommended’ score of 4.53 out of 5 – one of the highest on the car review site. A spokesman from the site mentioned of the specially commissioned survey, “Jaguar has clearly got it right.  Their models, their dealers and their image have all been rated highly by Jaguar owners.  Clearly ownership is not an issue.  As ever it is the cars a manufacturer sells, and how they treat customers, which really counts.”