JD Power Report: BMW grabs top spot in sales satisfaction in Indian luxury car market

In the luxury vehicles segment, the Bavarian manufacturer BMW has topped the sales satisfaction in Indian luxury auto market. The JD Power 2014 India Sales Satisfaction Index (SSI) Study, measures overall satisfaction among buyers of new luxury vehicles with their sales experience based on seven factors-  sales initiation; salesperson; delivery process; delivery timing; dealer facility; paperwork; and deal.

The research firm JD Power Asia- Pacific which conducted the consumer survey in a press release said, “BMW ranks highest in luxury vehicle sales satisfaction with a score of 891. BMW performs particularly well in sales initiation and salesperson factors. Mercedes-Benz ranks second at 890, and performs particularly well in the paperwork and delivery process factors." The report also added that in India, more customers are likely to use Internet before buying their new vehicle. The survey for the luxury brands is based on responses from 345 new-vehicle owners who purchased their vehicle between September 2013 and April 2014.

According to the survey, 46 percent of luxury car buyers use the Internet for getting valuable information about vehicle specifications, spare parts, warranty information and financial terms of the loan or lease options. The report also shows that 30 percent of luxury vehicle buyers post information about their purchase experience on blogs or forums and social media websites, as compared to 13 percent of mass market vehicle owners.

"With nearly half of luxury vehicle owners in India using the Internet while shopping...it is prudent for auto-makers to have a system in place to monitor the reviews and feedback being posted by their customers," JD Power Asia Pacific Executive Director Mohit Arora said.

Source: PTI