Kia Niro Concept revealed ahead of Frankfurt Motor Show

Kia has unveiled its new European concept, Niro ahead of its world premier at the upcoming 65th Internationale Automobil-Ausstellung (IAA) in Frankfurt. The Kia Niro provides us the glimpse of possible future B-segment contender ready to take on the urban environment with style and tenacity. The vehicle will preview an innovative new powertrain when it is revealed on 10 September at the auto event.

The Niro concept car was designed at Kia's Frankfurt design studio under the direction of Gregory Guillaume, Chief Designer Europe. Niro combines a mischievous character in a clearly robust and substantial yet stylish bodyshape featuring a mix of contrasting materials – including stainless steel elements – in compact, purposeful dimensions.

The concept is the outcome of Kia's determination to seek new compact-car options for the individualistic and demanding driver for whom size is an issue, Niro features compelling elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.

Niro's unveiling in Frankfurt will be used to gauge potential customer response for future showroom models. This is all what we have for now, stay tuned to CarDekho for more updates on 2013 Frankfurt Motor Show.