Land Rover raised 1 Mn Pounds for IFRC's Water and Sanitation Project in Uganda

The Land Rover ‘Journey of Discovery’ has raised 1 million pound for the International Federation of Red Cross and Red Crescent Societies (IFRC). Mark Cameron, Land Rover Global Brand Experience Director, presented the cheque to Mark Astarita (Director of Fundraising, British Red Cross) at the Goodwood Festival of Speed, where Land Rover celebrated the ‘Journey of Discovery’ last weekend.

This landmark effort is Land Rover's most ambitious fund-raising project to date and supports a much-needed water and sanitation project in Uganda.  The IFRC is Land Rover's global humanitarian partner and the project is in addition to the three-year global initiative "Reaching Vulnerable People Around the World". This initiative, launched in 2010, provides additional support for IFRC programmes in over 15 countries worldwide. The 50-day ‘Journey of Discovery’ from Birmingham to Beijing, was one of the most ambitious modern-day overland journeys and celebrated the production of the One Millionth Land Rover Discovery. Handing over the cheque, John Edwards, Land Rover Global Brand Director said:

"Land Rover is delighted to have reached the target £1,000,000 in aid of the IFRC – an organization we have had a relationship with since 1954." He further said: “It is truly incredible that a basic human right such as clean water – something we take for granted everyday – is still the most common and preventable underlying cause of disease and death today. The funds raised will be supporting a water and sanitation project in Uganda, which we hope will help over 45,000 beneficiaries and make a substantial difference to the community."

Goli Ameri, Under Secretary General, Humanitarian Values and Diplomacy, of the IFRC said: “We are grateful for Land Rover’s support which will enable us to reach many more vulnerable people in Uganda who are in need of clean water and sanitation. Uganda is one of the countries worst affected by a lack of safe water and although water supply is crucial, sanitation and hygiene are equally important. With Land Rover’s generous assistance, we will now be able to reach thousands of people in Uganda with these life-saving resources."

Read More on : Land Rover Range Rover Evoque price