Mahindra Auto Quotient Quiz- 4th Edition, kick-starts its nation-wide city rounds

Mahindra & Mahindra Ltd. (M&M) announced the start of Mahindra Auto Quotient (AQ), a first of its kind, pan-India Auto Quiz. The city rounds of the 4th edition of Mahindra AQ are to be held across 24 cities, first of which was held on September 3rd, 2012. Noted auto journalist, Siddharth Vinayak Patankar, Editor-Auto and Senior Anchor, NDTV, will conduct the quiz for both the Regional Finals, as well as the Grand National Final to be held in October 2012.

Nearly 40,000 Engineering and B School participants compete head-on to win this unique auto quiz. The winners of the grand finale will receive an all expenses paid trip to the largest auto show in the world; the “Geneva International Auto show”. The 1st runner up team will get an all expenses paid trip to the Qatar MotoGP Race and a chance to meet the Mahindra Racing Team. The 2nd and 3rd runners up get the opportunity to participate in the “Mahindra Great Escape”, one of the most eagerly anticipated events on the Indian off-roading calendar. Participants will also stand a chance to win other exciting prizes worth Rs 6,50,000. Apart from the prizes, there is an opportunity for students to get a chance to work with Mahindra & Mahindra Ltd.

Mr Rajeshwar Tripathi, Chief People Officer, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd said, “We had started the Mahindra Auto Quotient with the aim of providing young auto enthusiasts with a platform to build and share their knowledge and passion about automobiles. It has been heartening to witness the growing popularity of Mahindra AQ over the years. We also hope that Mahindra AQ will further inculcate, nurture and promote the young and promising talent available in the engineering colleges and business schools of India to consider the automotive industry as an exciting career option.”

Auto Quotient is part of Mahindra & Mahindra’s endeavor to support and promote young automotive talent across the country’s engineering colleges and B schools. The inaugural edition of the quiz which was held in 2009 received an enthusiastic response from engineering students throughout the country. In 2010, Mahindra took a step forward by encouraging auto enthusiasts from B-schools to also participate in the contest. The Regional Final rounds and National Finals aired on NDTV 24x7 last year, received a viewership of 20 lakh across India, winning it the prestigious Indian Television award for Best Quiz in 2010.   Students can participate in the quiz by registering on www.mahindraaq.com. The website has plenty of trivia to keep the grey cells buzzing. Students can also log on to Facebook and win exciting Mahindra AQ merchandise.