Mahindra concludes Authentic Goa Escape 2012

Mahindra & Mahindra Ltd., recently concluded its ‘Authentic Goa Escape 2012 that is organized under the Mahindra Adventure umbrella brand. The Authentic Goa Escape was held for the first time between August 17 & 19, 2012. The three day event was filled with exciting activities including an exploration of Old Goa, a visit to Elephant Village and a dash of serious TSD rallying with some fun off-roading.

The escape started with 20 vehicles, including the XUV 500, Thar, Bolero Stinger, Bolero and Scorpio, being driven towards ancestral Goa. The idea of the drive was to offer participants a chance to see a side of Goa unseen by many, while providing a TSD and off-roading driving experience to both novices and motorsports enthusiasts. The event was run to the standard of a motorsport event.

Speaking on the occasion, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “In keeping with our promise of providing adrenaline pumping challenges & escapes, this year we are pleased to introduce the first season of the Authentic Goa Escape 2012 in association with Ceat Tyres & Mobil 1, under the umbrella brand of Mahindra Adventure. The escape gave participants a chance to experience a slice of Goa that has been mostly unexplored. The journey also celebrated Incredible India as it passed through some of the most unseen parts of Goa.”

Mahindra Adventure is a unique concept to showcase the off-roading capabilities of Mahindra vehicles, will function as an umbrella brand with a series of adventure and motor sports events organized under its banner.