Mahindra First Choice Wheels expands in North India

Mahindra First Choice Wheels Ltd. (MFCWL), expanded its footprint in North India with the inauguration of a dealership in Delhi withSachdeva Motors is located at Motinagar, New Delhi and is spread over 2000sq.ft,at a prime location. This outlet adds to the existing footprint in Delhi NCR with 32 outlets and would close the year with 35 outlets, Selling extensive array of car brands. The store was inaugurated by Mr. Tarun Nagar, National Head, Franchisee Business, Mahindra First Choice Wheels Limited.

“This new outlet adds to our already significant presence in North India which is a strategic market for Mahindra First Choice Wheels. The size of the used car market in the city is 30000 cars per month and this number is set to grow manifold. Today’s showroom is the 2nd outlet by the dealer after Lajpatnagar, showing the viability of the business model. With its extensive knowledge of the local market, Sachdeva Motors will help grow the Mahindra brand further,” said Tarun Nagar, National Head, Franchisee Business, Mahindra First Choice Wheels Limited.

“We currently operate in South Delhi, Lajpat nagar and this outlet shall help us to improve the customer base in one of the major pocket in Central Delhi and are delighted to be associated with Mahindra First Choice Wheels in Delhi. MFCWL has all the required products for a complete Used car business, Their unwavering focus on innovation and dealer profitability has resulted in the company emerging as the brand of choice across India,” said Mr. Hemant Sachdeva, Sachdeva Motors.

From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. MFCWL is driven by its mission to transform the way used cars are retailed and has made several innovations along the way. The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.

The used car market, with an estimated size of 3 million units plus, is already bigger than than the new car market and is growing at a much faster pace as compared to the new car market. The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years.

As the dominant player in the multi-brand used car space in the country, Mahindra First Choice is well placed to ride on the growth opportunity that the country presents. Mahindra First Choice Wheels is investing in continuously innovating the used car retail experience, empowering the consumer with information, products and services that enable a safe, confident and pleasurable transaction while enabling the dealer to grow profitably with its brand, process, technology and support on the ground.