Mahindra launches the Maxximo Plus
Mahindra Mahindra Ltd. today announced the launch of the new Maxximo Plus, the country's most technologically advanced 0.85 ton payload mini-truck. Equipped with the pioneering yet simple-to-use Fuel Smart technology, the new Maxximo Plus allows the customer to choose between higher power (26 HP; 19.2 kW) OR higher mileage (21.9 KMPL), as and when he needs, at the press of a switch. An upgrade over the successful Maxximo launched in 2010, the Maxximo Plus is attractively priced at Rs. 3.40 Lac (BS3, Ex-showroom Thane).
Apart from Fuel Smart technology, the new Maxximo Plus adds to the superior value proposition of its predecessor with a longer wheelbase and a stronger 7-leaf rear suspension, which imparts more sturdiness under heavy load over rough roads. Critical to commercial vehicle ownership is the operating cost, per ton per kilometer; with the new Maxximo Plus the customer will potentially earn approximately 30% more, per year, over the competition. This is on account of superior mileage which lowers fuel cost, a lower maintenance cost and the ability to carry more load with faster turn-around time.
The new Maxximo Plus also comes with a class-leading 2 year / 60,000 Km warranty, which provides greater peace-of-mind to the customer. Apart from these significant new advantages, the new Maxximo Plus retains the delight-features which give it the lead in Comfort, Style Safety. The new Maxximo Plus will continue to be available in two attractive shades of Appy Red and Diamond White.
Speaking on the launch, Pravin Shah, Chief Executive - Automotive Division, Mahindra Mahindra Ltd., said, “At Mahindra, our endeavour has always been to use Alternative Thinking with deep consumer insight in a bid to provide superior value to our customers. The new Maxximo Plus mini-truck delivers on this endeavour with the pioneering but simple-to-use Fuel Smart technology, superior engine performance and superior load carrying capability. We are sure that the new Maxximo Plus will go a long way in helping our customer prosper in life, which is in keeping with our philosophy of Rise”