Maruti Suzuki eyes to retain its lost market share with the launch of MPV Ertiga

The fiscal year 2011-12 has proved to be a huge setback for the country's leading car manufacturer Maruti Suzuki India. Having recorded a fall below 40%, the giant's market share came down to 60 %, which is on its all time low primarily due to current market situation, economic downfall and constant strikes at its manesar facility in the mid 2011. Maruti Suzuki has been eying on MPV (Multi Purpose Vehicle) segment, which is rising at over 20 percent to recover its position in the market. Recently launched MPV Maruti Suzuki Ertiga seems to be one of the sincere attempts, which the company is expecting to help them in getting the lost market share.

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Pricing and fuel efficiency have been the major factors which gives it a competitive edge over the other players in the market including Toyota Innova, Mahindra Xylo, Chevrolet Tavera and others. Ertiga has been priced extensively between Rs. 5.89 to 8.48 lakhs. Having the occupancy of 7 seats, it offers better solace and comfort, which none of the sedan at such a price can offer. The all new Eriga is available with a 1.3 Ltr diesel engine and a 1.4 ltr petrol engine. ARAI certifies its petrol versions to render fuel efficiency of 16.02 km/ltr, while diesel variants prove to be phenomenon by offering the mileage of 20.77 km/ltr.

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