Maruti Suzuki India's Market Share Goes Down in 2012

Maruti Suzuki India, Country's largest car producer has been constantly losing its market share mainly due to rising competition, uneven economic conditions and people's shift towards diesel vehicles. However in 2012 it was the production halt due to Manesar unrest which brought the market share to a new low. While in the year 2010, the company was selling close to 45% of total cars sold in India, in 2012 the market share has come down to 37.76%.

Explaining why the company lost its market share in 2012, Mayank Pareek, COO- Marketing Sales- Maruti Suzuki said, "The dynamic shift towards diesel surprise us, but we gradually managed to fill the gap and outsourced the technology to cater to this increased demand," he said. The reason isn't the unavailability of diesel cars in Maruti Suzuki's portfolio, in fact Swift and Swift Dzire are the two top-sellers the company produces, now they are doing superb with the Ertiga; it's basically the production halt, which went on for more than a month, so several people who were waiting for Swift and Dzire's delivery cancelled their orders. Another reason has been the fall in small car segment in India, which has been the MSI's forte for years. It has some of its top selling cars in this small car segments including Alto, WagonR, Ritz and Estilo.

But Maruti Suzuki guys should not worry that much, as they still enjoy a huge margin with their rival Hyundai India. Hyundai still has a lot to do to even come closer to MSI, and we all know that MSI won't let anyone take the lead so easily, they have put years of efforts and hard work, that today they are the most lovable brand in India.