Mercedes-Benz India launches “Star Fascination Fest 2010”

Recently, Mercedes-Benz India announced the launch of its ‘Star Fascination Fest 2010' in Pune. This event revealed the distinctive “Inspired by Mercedes” collection by the top fashion designer Manish Arora. Mercedes-showrooms have been designed with the whole family in mind. The main aim is to make people aware with the innovations and stories that have helped in shaping automotive history . The same will also contribute in igniting young people's passion for the future. At the same time, the premium segment is a statement of the lifestyle of the customers and Mercedes-Benz showrooms across the country reflect this approach of the brand. The dealerships of Mercedes Benz provide an experience far beyond car-ownership.

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Mercedes-Benz India also extends a state-of-the-art customer care concept for all their dealerships across India. The several brand experiences introduced across all Mercedes-Benz dealership include the ‘Range of exclusive car displays', that is, C-Class, E-Class, S-Class, CLS-Class, GL-Class, E-Class Cabriolet E-Class Coupe, ‘SLS AMG Play Station' - 3D simulator ride that offers first hand virtual driving experience of the gull winged SLS AMG.

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The exclusive retail collection was inspired by Mercedes. The renowned fashion designer Manish Arora drew inspiration from the fascinating cars for the Pure Fascination Collection. The collection showcased was engineered with immense passion and detail for luxury for evoking a new sense of fascination into the world of fashion. The new Fascination Line for Mercedes-Benz was a tribute to the brand's style, sophistication and elegance.

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The Star Fascination Fest 2010 stems out of the very strong lifestyle appeal that offers a rewarding experience to the car aficionados, technology fans and fashion enthusiasts who visit the dealership. Visitors at the Mercedes-Benz dealerships will enter an experiential and interactive world that immerses them in the passion, heritage, values and innovation of the Mercedes-Benz brand.