Mercedes-Benz sales grew by 80% in April 2010

Continuing the high-octane start of 2010, Mercedes-Benz India today announced a sale of 321 units in April 2010 taking the cumulative sales for January- April 2010 to 1603 units. This marks a growth of 80% as compared to April 2009 and 69% as compared to Jan- April 2009.

In Jan-April 2010 the New E-Class (powered by 4 engines E350, E 350CDI BlueEFFICIENCY, E250, E250CDI BlueEFFICIENCY) continued to lead the segment and registered 139% growth, while the C-Class reinforced its popularity registering a growth of 32% over Jan-Apr 2009. The SUV's from the Mercedes stable has received an overwhelming response. In Jan-April 2010 the company sold a total of 92 units of GL-Class and M-Class. In contast there were 55 units sold during the same period in 2009.

Mercedes-Benz started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the past four months the company continued its aggressive product launch plans with12 new products introduced since January 2010.

The Mercedes lifestyle quotient was further enhanced with the 10th edition of the Mercedes-Trophy (15 cities, 1800+ participants) and Mercedes' association with Manish Arora ensured exciting fashion evenings with his unique couture “Fascination Collection” inspired by Mercedes. The recently introduced “StarDrive Experience” across 4 major cities combines driving experience with simulation of critical road situations while the multi-city “Fascination Showcase” provide an exposure of the entire range of Mercedes-Benz cars for customers and prospects across tier II III cities in India.

With an investment of over 200 crores in network, Mercedes-Benz is now present in 26 cities with 55 touch points, the largest for any luxury player in India.