Mercedes-Benz takes StarDrive Experience to Nagpur

Mercedes-Benz India brings the enthralling and fascinating ‘StarDrive Experience' to the centre of India – Nagpur. This immensely popular driving event is sure to captivate the participants will run from the 21st – 22nd September 2013 at the Jain International School on Kamleshwar Road. This exciting driving extravaganza now in its fourth year is specially conceptualized by Mercedes-Benz India to highlight the unparalleled safety features and cutting edge technology that is trademark of each Mercedes-Benz vehicle. StarDrive Experience offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. StarDrive Experience is also one of the six pillars that comprise Mercedes-Benz Performance Drive. Participants of this driving event also stand a chance to win a ticket to witness the Formula-1 Indian Grand Prix live and another lucky winner will be entitled to be a part of the AMG Driving Academy.

Mercedes-Benz India has been pioneering unique customer engagement initiatives like StarDrive Experience, which has received a very encouraging response since its inception from the discerning customers, has set an industry benchmark to be widely emulated in the industry. This exclusive drive experience puts to test the power and performance of the Mercedes-Benz products likes the dynamic off-roaders, the ML-Class and the GL-Class and the flagship sedans like the C-Class and E-Class. Through the simulations, the different dynamics of the vehicles namely safety, agility and performance in both off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of world-class safety technologies like PRO-ENGINEERING Package, Hill Hold Assist, 4-MATIC, AIRMATIC suspensions, Downhill Speed Regulation (DSR) etc. during this driving program. Also on display will be Mercedes-Benz's scintillating supercar SLS AMG.

Mercedes-Benz has always lead the way in introducing newer technologies globally as well as in India. One of the overriding principles driving the brand's innovation and technology has been Customer safety. Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from essential occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC to the latest addition – Attention Assist System that have created a benchmark in terms of passenger safety in the automobile industry.

Mercedes-Benz Financial provides innovative and customer friendly finance solutions, focused at making the purchase of Mercedes-Benz cars an exciting one. Attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics', ‘STAR Agility' and ‘STAR Supersonic' loan approvals etc. are all tailor made for our customers. These solutions will provide benchmarking value proposition enabling a hassle free purchase. The aim is to identify the best ownership solution for the customers by offering differentiated products and services via leasing, financing insurance. Association with events like Star Drive gives MB Financial a great opportunity to interact with customers showcase our innovative financial offerings.

The fourth edition of the StarDrive Experience 2013 that started with Nashik and then took place at Ahmedabad will travel across various cities like Chandigarh, Kolkata, Delhi, Indore, Pune, Bangalore and other cities. Participants at the StarDrive Experience can share their exciting experiences with their family friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz. StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Daimler Financial Services and Mobil 1™. This is a part of Mercedes-Benz India's strategy to provide brand experience to its valued customers and prospects through fascinating events and engagements across the country.