Mercedes-Benz to continue its luxury streak in 2015

Published On Jan 09, 2015 06:34 PM By Akshit

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Mercedes-Benz India today announced its strategy for the year 2015. The German car manufacturer aims to provide the best of experience to its customers through excellence in products, operations, touch points, customer interactions and corporate citizenship.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, “Mercedes-Benz continues an aggressive growth strategy in 2015 by committing to ‘Live the BEST’ which is integral to the founding philosophy of the brand: ‘BEST or Nothing’. Enriched product portfolio, future ready operations, BEST customer experience, enhanced touch points and efforts to be a responsible corporate citizen will be the catalysts in propelling the company towards its objective. We want our consumers to ‘Live the BEST’ with Mercedes-Benz in 2015 and beyond.”

As a part of Mercedes-Benz India's biggest product initiative till date, the company will introduce 15 products during the year, including facelifts as well as all-new offerings.

During the year, 15 new dealerships will be inaugurated in mature as well as tier II and III cities, in continuation to further expand the densest luxury car network in India.

The company will take a car experience platform called ‘LuxeDrive’ to 15 cities of the country. Through this initiative people will get an opportunity to drive its range of cars including sedans, SUVs and AMG lineup as well.

The company will be offering a new exclusive service package for its new generation cars with a cost of ownership starting as low as INR 1.99 per kilometer. Similarly, specifically curated financial programmes will also be offered, with 9.99 percent for the new cars.

With a total investment to over INR 1000cr., the company will expand its current production capacity at Chakan Plant to 20,000 units per year, the largest for any luxury car manufacturer.

Also, Mercedes-Benz India has collaborated and initiated a variety of social initiatives so far and will continue to engage further in newer projects during this year.