MINI India announced the opening of Bird Automotive, its first dealership in Delhi.

The new Bird Automotive dealership is located at Vasant Kunj, New Delhi. The dealership will display the MINI Hatch, MINI Convertible and MINI Countryman. The dealership is headed by Mr. Gaurav Bhatia, Managing Director, Bird Automotive. Dr. Andreas Schaaf, President, BMW Group India said, “With the launch of Bird Automotive, we have brought MINI - the world’s most exciting premium small car brand to Delhi. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. At MINI, the fun never stops. So it is only natural that Delhi with its wonderful amalgamation of trends and tradition, fun and style and enduring spirit offers a perfect setting to the world’s most emotional auto brand.” 

Bird Automotive Vasant Kunj, is an exclusive MINI dealership that offers a display area of over 5000 sq ft. It has a six car display set-up spread across two floors. The new MINI dealership has been uniquely designed in a modern urban layout that represents the iconic MINI Lifestyle.  Alongside its loft architecture, the dealership also has a MINI DJ Lounge, MINI Lifestyle Collection and MINI Accessories on display. Mr. Gaurav Bhatia, Manager Director, Bird Automotive said, “We have been working with BMW Group India since 2007 and this association has been very successful and tremendously exciting. We are thrilled to be a part of the MINI celebration in India with the launch of the new MINI dealership by Bird Automotive in Delhi. We look forward to an enthusiastic response from our customers for the charismatic and exciting MINI.” Bird Automotive will provide after sales support to MINI customers from its workshop located at MG Road, Opposite Sector -14, Gurgaon.

MINI Financial Services Launched

MINI Financial Services is launched as a separate brand under BMW Financial Services India. MINI Customers can now avail attractive finance and insurance options under MINI Financial Services. In addition, MINI Financial Services will also offer a comprehensive insurance package: MINI Smile (similar to BMW Secure) which will be a value-add for MINI customers over and above their basic motor insurance. Speaking of future plans, Mr. Kulkarni outlined that DSK Motowheels has plans for setting a full fledged plant very near to Pune in near future. He also added that DSK Motowheels along with S&T Motors have immediate and aggressive plans for localization to bring down costs and make superbikes more affordable in India. DSK group is not new to the automotive industry in India. The Pune based group has seven Toyota car dealerships and are dealers of Hino commercial vehicle across Maharashtra. "We are present in customer facing businesses; we understand customers and have experience handling them. Hence, we have decided to enter the manufacturing area since we have expertise in the front end, the sales, marketing and after sales," Mr Kulkarni said.