November 2021: Maruti Vitara Brezza, Tata Nexon And Hyundai Venue Lead In Post Diwali Sales Of Sub 4-metre SUVs

Only the Vitara Brezza and Urban Cruiser witnessed a positive growth over the Diwali month

The sub 4-metre SUV segment is among the highest-selling segments in the mass market. It accounted for more than 40,000 units sold for two consecutive months (October and November), but model-wise figures varied significantly. Here’s a breakdown on how each SUV performed on the sales chart:

Key Takeaways

• Maruti’s Vitara Brezza continues to be a crowd favourite despite it being a petrol-only model, and being available with a decade-old automatic transmission that would have a hard time measuring up to the AMTs of today. After a slump in demand for October, the Brezza recovered towards its usual monthly performance and is one of the two cars that enjoyed a positive Month-on-Month (MoM) result.

• The Tata Nexon retained second spot between the first and third best-sellers who swapped positions. Nevertheless, it fell just shy of the 10,000 units mark, which it managed to breach in October, bagging a market share of just over 22 percent.

• The Venue fell from first to third position, witnessing a dramatic fall in numbers. It registered a 25 percent decline in month-on-month sales. Overall, the Hyundai SUV holds a little under 18 percent of the market share.

• The Sonet also saw a fall in its sales and stayed below its Hyundai cousin. Kia only managed to ship a little over 4,700 units as its month-on-month sales fell by a little over 13 percent, and it managed a market share of 10.61 percent.

• The Mahindra XUV300 continues to cruise comfortably in fifth position, with 4,005 units sold. The XUV300 has stayed above the 4,000 unit mark for the second month in a row. Overall, it commands a nine-percent market share.

• The Toyota Urban Cruiser saw a considerable increase in its month-on-month numbers, chalking a 35 percent increase. It is only the second car on the list to see positive M-o-M growth in November, and managed a total market share of 6.41 percent.

• Nissan’s Magnite failed to replicate its Diwali numbers and saw a sharp decline of 32 percent in its month-on-month numbers. It was able to hold onto a market share of just over 5 percent.

• The Renault Kiger came in last but still sold 2,000 units in November, and saw a considerable fall in its month-on-month numbers as well. Its overall market share stood at a little over 4 percent.

In the overall scheme of things, the sub4-metre SUV segment shrunk by 4.32 percent compared to last month. This is however expected as Diwali meant October saw a huge spike in sales.

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