Rolls-Royce Phantom Series II Launched at Rs. 4.50 Crore

Today will be a noted date in the history of Indian auto market, as Rolls-Royce introduced the Phantom Series II in India for the very first time. This day will always be remembered as the day when Rolls-Royce Phantom Series II came in the Indian market. The price for the Phantom Series II is Rs. 4.50 crore, ex- showroom Mumbai.

Rolls-Royce, the larger than life marque owned by the pristine BMW group, have always been known for their pristine, polished and sophisticated cars, Phantom being no different. With the Series II Rolls-Royce carries its legacy forward but at the same time makes a few contemporary changes to keep the vehicle up to date.

The changes in the car have been more cosmetic, keeping the 6.75-litre V12 engine the same but with a difference in the transmission. Earlier Phantom Series used the 6-speed transmission which now has been replaced by BMW’s 8-speed automatic ZF gearbox. With this, the fuel consumption improves by 10%.

The powertrain delivers a power of 453bhp at 5350rpmand a torque of 719.9Nm between 1,000- 3,000 rpm. The engine can accelerate from 0-60mph (0-96kmph) in just about 5.7 seconds with a top speed of 149mph (239kmph). Along with the changes up front with the re-styled bumpers, rectangular light apertures, the first ever fully LED headlamps which will be a standard on a production car etc.

the Phantom Series II also flaunts an all new modern user interface which will have re-designed multi-media controllers. The headlamps are Adaptive headlamps which change the light projected depending on the driving speed.

The Phantom Series II will deliver a whiter light which will help drive safe. It also has the new satellite navigation system with 8.8inch control centre display.  This system has been updated and will allow guided tours, composite route plans etc.

There is also the camera for front, rear and top-down view which helps maneuver in tight spaces, considering mostly it will be in such a situation because it stretched over 20 feet if measured end to end. The interiors obviously are such that they provide utmost comfort and luxury.

What makes the Rolls- Royce special since early years and will continue to do so is that each Rolls-Royce is available with extensive customization which makes the car a special piece in itself. There are nearly 44,000 external color options for the Rolls-Royce.

For the interiors as well different colors, textures, wool, leather etc can be chosen. One also gets an option of getting wood finish or carbon fibre. The customization also allows one to choose a particular insignia, embroidery or hand-painted coach lines etc. 

With Maybach phased out, Bentley and Rolls-Royce, each want to bite in its share. With the first presentation in the India, it shows, Rolls-Royce considers this market to be of extreme importance.

Herfried Hasenoehrl, Rolls-Royce Motor Cars General Manager for Emerging Markets Asia said that the Indian market is proving its appetite for luxury products and the excellence in engineering and opportunity to commission a Phantom as a blank canvas for Rolls-Royce bespoke programme have proven to be a significant factor in this model’s success in India.

The launch was amongst the who’s who of the auto industry and the Phantom Series II was presented by Herfried Hasenoehrl, Rolls-Royce Motor Cars General Manager for Emerging Markets Asia and Hal Serudin, Corporate Communications Manager, Asia-Pacific, along with Director, Sales & Marketing, Rolls-Royce Motor Cars Mumbai, Sharad Kachalia.

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