Shell becomes the recommended oil supplier for BMW

Shell Lubricants will be the recommended manufacturer and supplier for aftermarket engine oils for BMW brands from January 2015, the oil company has announced. This means that Shell will produce and supply BMWs branded engine oils, adhering to BMW’s engine specifications and underpinned by Shell’s PurePlus Technology. This partnership will be present in 140 countries including India and customers can utilize BMW Group’s network of more than 3,500 dealers across the world to be serviced. Shell Lubricants will be the recommended manufacturer and supplier for aftermarket engine oils for BMW brands including BMW, BMW i, BMW M, MINI and BMW Motorrad.

Nitin Prasad, Managing Director, Shell Lubricants India, said: “We are honoured to be chosen as BMW’s recommended oil supplier for aftermarket engine oils. There are different levels of partnership with OEMs – right from offering off-the-shelf products to providing a bespoke product to the level of co-engineering. BMW has high quality standards when it comes to engine oil and require engine oils designed to bring out the full potential of BMW engines and meet the latest specifications. We look forward to jointly supplying, distributing and marketing these oils, starting January 2015”.

In India, Shell Lubricants’ customers for service fill and factory fill include Hyundai, Ford, Maruti Suzuki India Limited, General Motors and Nissan. Globally, Shell Lubricants customers for service fill include Hyundai on a global level,  the Chrysler group in North America covering the provision of Mopar, Pennzoil, and Rotella products to the Chrysler dealership network, Kia Motors Europe and parts of the VW group, most especially in Germany and China. Shell Lubricants’ existing customers for factory fill include Renault, Nissan, Ferrari, Daimler, Maserati, Kia Motors Europe and the Chrysler group in North America.