Small car exports rise 22% amid sluggish demand

It was recently witnessed that there was a massive boost up of about 22% in the export of small car despite of the weak market situation in Euro Zone. Amusingly, the improved focus on non-European market for the Indian small cars is also assisting the export growth to a large extend. On the other hand, the domestic small cars sales, which comprise of mini, compact and micro segment apparently declined by 6% at the 703802 units during the time frame of April to September 2011. However, the exports of the small cars saw about 22% of growth, which comes to 241,848 units in place of 197,761 units in the year of 2010.  

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Hyundai managed to keep its top position by becoming the main car exporter from the country to export small cars across the globe during the 1^st quarter of 2011. The second position was grabbed by Maruti India. In spite of the labour unrest at the Manesar Plant of Maruti Suzuki India, Maruti managed to be positioned at the 2^nd place in the export of small cars across the world. As per the European Automobile Manufacturers’ Association, the car registration went down by 1.1% to 10,121,423 units in the European market during the time period of January to September 2011. Both, Hyundai and Maruti India are trying their level best to boost up the export sales as both the firms are facing some major issues with labour and demand.

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Except, Hyundai and Maruti, even Nissan and Ford have commenced to export their small cars, such as Nissan Micra and Ford Figo to other countries. If figures are taken into account, Nissan was successful in exporting about 49,723 units of Nissan Micra during the months of April to September 2011. On the other hand, Ford managed to export 12,105 units of Ford Figo, which is three times increased as compared to last year export. Nissan’s 85% of exports are being done to numerous countries in Europe, whereas 7 and 4% exports are being done to South Africa and West Asia respectively. Some percentage of exports by Nissan is als o done in Asia, Latin America and Turkey. Ford India’s major chunk of exports of small cars is towards many non European countries. Currently, Ford Figo is exported to around thirty countries.     

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