Tata Introduces New “Evolve” Program For Its EV Owners This World Environment Day

It is a limited period referral program that rewards customers with a chance to win assured gifts and even international travel packages

• Tata’s referral program is going live in the brand’s top 13 EV markets.

• Customers can stand a chance to win travel packages to locations like Iceland and Machu Picchu.

• The rewards also include a personalized dining experience at Taj with a bespoke 4-course menu.

On the occasion of World Environment Day 2023, Tata has launched a new program to reward its EV customers called “Evolve”. It is a limited referral program with enticing rewards. This customer engagement program will be made available in top 13 EV-specific markets in India, which includes Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Ahmedabad, Kolkata, Kochi, Jaipur, Thiruvananthapuram, Coimbatore, Visakhapatnam.

The objective of this program is to encourage existing EV owners to refer new EV customers to Tata. The company is also providing rewards and experiences for successful referrals, such as international travel packages to Iceland and Machu Picchu, personalised fine dining experiences, or a chance to watch Grand Slam live. The Evolve program will also include experiential drives for the members.

Tata is the leading mass-market EV brand in India with three electric vehicles on offer: Nexon EV, Tiago EV, and Tigor EV. The Nexon EV Max, which is the long-range variant of the Nexon EV, has recently gotten a significant update, which you can read about here. 

Here’s the full press release by the carmaker

Celebrating World Environment Day, Tata Motors introduces ‘EVOLVE’ – an exclusive customer engagement programme for Tata EV owners

Continuing the celebration of the World Environment Day, Tata Motors, India’s leading automobile manufacturer and the pioneer of the EV evolution in India, today announced the introduction of ‘EVOLVE’ – a programme that brings together the Tata EV owners for a shared journey towards the growth of EV acceptance in the country. ‘EVOLVE’ will consist of various customer focussed activities including experiential drives, activities to benefit the larger community, exchange and upgrade programmes coupled with exclusive referral benefits.

To spearhead the launch of ‘EVOLVE’, Tata Motors today launches the first leg of this customer engagement initiative – a limited period referral programme starting in a phased manner. This reward plan will encourage customers with exclusive experiences, appreciating their support in growing the Tata EV family. With every addition of friends and family to the Tata EV tribe, customers stand a chance to win assured gifts with benefits for the maximum conversions going up to curated travel packages to exquisite locations such as Machu Picchu, Iceland or a chance to watch the Grand Slam live. This exclusive engagement programme will go live in top 13* EV consumer markets/ catchment area for the company. Details of the rewards on offer can be viewed on https://ev.tatamotors.com/evolve/

Commenting on the launch of ‘EVOLVE’, Mr. Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd., said, “The EV revolution in India has been pioneered by Tata Motors but the actual impetus to this movement is driven by our customers. Our customers are passionate not only when it comes to their cars but are also focused to do their bit for the environment and enhance the community at all times. ‘EVOLVE’ is our extended effort to further boost this engagement and reward our brand ambassadors for helping us become India’s no. 1 EV manufacturer.

Also See: Facelifted Tata Nexon EV Caught On Camera For The First Time, Showing Key Details

It is a customer friendly and engaging programme that aims to become the nucleus of our EV community by hosting a gamut of experiences, discussion forums, loyalty points, benefits etc. It gives me immense pleasure to announce the launch of the first leg of ‘EVOLVE’ on an occasion that is synonymous with our intentions. This limited period referral programme combines a host of exclusive ‘money can’t buy’ encouragements and we are excited for each one of you to experience the same. Through this initiative, we are working towards exploring unparalleled escapades for our EV believers and hope that these efforts motivate more and more people to #EvolveToElectric, creating a greener and cleaner future.”

The Tata EV owners’ community is growing stronger by day. It is a close knit community that enjoys their vehicle together. With one of the widest portfolios for 4-wheeler EVs in India and a promise to develop exciting EV products at different price points with different body styles going forward, Tata Motors stands firm on developing and doing the best for its EV community.  With a well-calibrated product mix and strong consumer-facing initiatives, Tata Motors has been able to accelerate EV adoption in the country by creating an entire EV ecosystem with Tata Group companies to provide simple, cost-effective solutions for customers. With ‘EVOLVE’, the company is taking the next step in the development of this ecosystem

*The 13 cities where the referral programme is going live are – Delhi NCR , Mumbai , Bangalore , Pune , Hyderabad , Chennai , Ahmedabad , Kolkata , Kochi , Jaipur ,Thiruvananthapuram , Coimbatore , Visakhapatnam.

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