Tata Motors to have a new strategy for its SUVs
Modified On Mar 13, 2023 04:51 PM By Anonymous for Tata Aria
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Auto major Tata Motors has been reportedly losing its market share in the SUV (sports utility vehicle) segment. That is why, the company has formed a strategic team for doubling its volumes in the segment. Also, Tata Motors is banking on a number of new launches and variants in the present products in the coming one year. Sources close to the matter said that the strategy team of Tata Motors is thinking of doubling its SUV yearly volumes to more than seventy thousand units in the coming twelve-eighteen months. This will also include the exports of some new launches- Tata Safari or the new Tata Aria.
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The company’s strategy is that Tata Motors will provide utility vehicles at each price point that will begin from Rs 6.5 lakh to Rs 15 lakh. The first vehicle of the company to be introduced will be a brand-new Tata Safari that will be renovated as Tata Safari 18. This new product of the company will be introduced in February, 2011 with the price tag of Rs 8.5-12.5 lakh. It will be placed between the present Tata Safari and Tata Aria which has been launched recently by the company. The product is likely to co-exist with the present Tata Safari. Tata Motors is also working on its product Tata Sumo Victa which belongs to the transport segment. The same would be introduced in the coming six months. In the last fiscal, the SUV market grew by more than twenty percent. However, Tata Motors sales declined thirteen percent during the same period. Now with the good volumes like 25,000 to 30,000 Tata Arias and 16,000-18,000 New Safaris, the SUV sales for the company may probably grow significantly in the coming one year.
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An auto analyst said that in the car segment, the strength of Tata Motors lies in the SUV (Sports Utility Vehicles) segment. The segment is facing pressure because of the rising competition which is constantly increasing. The sales of the company will definitely get a boost with any effort done for the new SUV launches or for the refurbished versions of the present models. A spokesperson of Tata Motors said that the company has a powerful SUV business and the new initiatives will make it even stronger.
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